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Details of  Torbjorn Trondsen   


PERSONAL DATA

Gender male
Job title Professor
Department Department of Seafood
Institution
Address
Norwegian College of Fishery Science, University of Tromso Breivika
Tromso
9007
Norway
Regions Mediterranean Sea - Western Basin
Mediterranean Sea - Eastern Basin
Sea of Marmara
Black Sea
Sea of Azov
Bristol Channel
English Channel
Tel / +4777645567 / +4790740832
Fax +4777646020
Email
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Website http://www.ttrondsen.com, http://www.fishmarketing.com
Social Media Links
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PROFESSIONAL DATA

Degree PhD
Job type Teaching/Education , Research , Technical Advice & Consulting
Research Area(s) Fisheries, Aquaculture , Policy, Law, Economics, Management , Fisheries, Aquaculture , Policy, Law, Economics, Management
Research Activities Studies of seafood markets, marketing and value chain system in fisheries around the world. Main species is groundfish, salmon and pelagic. Main focus at present is seafood consumer behaviour, first hand sales of fish in the North Atlantic, development of production and marketing of new products from underutilized species. marketing application of novel freezing and defrosting technology
Research Region 102
PUBLICATIONS (as reported by Torbjorn TRONDSEN)

Bjønnes, H., K.B. Lindkvist, and T. Trondsen (2015). Drivers and barriers ? an approach to recapturing a market In Lindkvist and Trondsen (eds). Nordic-Iberian Cod Value Chains. Explaining trading patterns Springer Dordrecht, The Netherlands
Yusuf, M.,J.Xie and T. Trondsen (2015). Decision process for adoption of innovative products in the European seafood market: The importance of supply and demand factors. Journal of International Food & Agribusiness Marketing (JIFAM) Vol. 27(3).
Bjønnes, H., K.B. Lindkvist, J.L. Sànchez, and T. Trondsen (2015). Analysing Food Chain Development: a theoretical framework. In Lindkvist and Trondsen (eds). Nordic-Iberian Cod Value Chains. Explaining trading patterns. . Springer Verlag. Springer Dordrecht, The Netherlands
Lindkvist K and T. Trondsen (2015). Introduction to the Nordic-Iberian Cod Value Chains. Explaining trading patterns. Springer Dordrecht, The Netherlands
Yusuf, M and T. Trondsen (2014). Competitive forces and innovation strategies: a study of the Indonesian crab industries. Journal of Agribusiness in Developing and Emerging Economies Vol. 4 No. 1, pp. 78-96
Trondsen T (2014). Coolnova®. Fresh from Frozen. Seafood just-in-time year around. In Jinchuan, S and W. Zhikai (eds.). Report on Development of Marine Economy. Hangzhou University Press, pp. 55-86
Trondsen T (2014). Value chains? constraining effect on industrial conventions and market adaptions. In Lindkvist and Trondsen (eds). Explaining trading patterns. Nordic-Iberian Cod Value Chains. Explaining trading patterns. Springer Verlag. Springer Dordrecht, The Netherlands
Trondsen T (2014). Value chain policy, industrial conventions and market performance: a comparative analysis of Norwegian and Icelandic cod exports to Spain. In Lindkvist and Trondsen (eds). Nordic-Iberian Cod Value Chains. Explaining trading patterns. Springer Dordrecht, The Netherlands
Yusuf, M. and T. Trondsen (2013). Improving Indonesia?s competitiveness: Innovation, value chains and cluster-bases for realizing the huge potential of marine and fisheries. The International Journal of Organizational Innovation; Vol. 6.(1) pp. 128-136
Trondsen T .2013. Marine resource industries. Common resources in global markets. In Rusten, Pothoff and Sangol (eds) A geography of Norway. Nature, industry and society
Trondsen T (2013). Value chain policy, industrial conventions and market performance: a comparative analysis of Norwegian and Icelandic cod exports to Spain. In Lindkvist and Trondsen (eds). Bacalao Seafood and Market Influences. Spanish Consumers and Norwegian Fish in Seafood Value Chains. Forthcoming Springer Verlag. Trondsen T (2013). Value chains? constraining effect on industrial conventions and market adaptions. In Lindkvist and Trondsen (eds). Bacalao Seafood and Market Influences. Spanish Consumers and Norwegian Fish in Seafood Value Chains. Forthcoming Springer Verlag. Lindkvist K and T. Trondsen (2013): Bacalao Seafood and Market Influences. Spanish Consumers and Norwegian Fish in Seafood Value Chains. Forthcoming Springer Verlag.
Yusuf, M and T. Trondsen (2013). A market-oriented innovative quality framework for the investigation of competitive entry opportunities into new seafood markets for producers. International Journal Quality and innovation; Vol. 2.(2) pp. 175-192
1. KG. Grunert, E. Gonzalo Campos, J.A Young T. Trondsen (2010): Market orientation in the mental models of decision-makers: two cross-border value chains. International Marketing Review, Vol 27, Issue 1 2. Scholderer S, T. Trondsen T, (2008): The dynamics of consumer behaviour: On habit, discontent, and other fish to fry. Appetite, 51 (2008) ,pp 576?591 3. Lindkvist KB and Jinghua Xie, T. Trondsen ( (2008) Restructuring the Chinese seafood industry, global challenges and policy implications , Marine Policy 32 , pp 432-441 4. Trondsen T (2007) Quota prices and economic performance of the fishing fleet in Norway. European Parliament Workshop report on Fishing Rights. Directorate General Internal Policies of the Union 5. Lindkvist KB and T. Trondsen (2007): Kinesisk sjømatindustri som global utfordring og mulighet. I Aarseth B og G. Rusten (red): Havbruk: Akvakultur på norsk. Bergen: Fagbokforlaget ISBN 978-82-450-0631-5. s. 133-149 6. Trondsen T, J.A. Young (2006): The role of fish auctions in value adding in fish marketing chains. In Ashe F (ed) Primary Industries facing global markets. The supply chain for Norwegian food. Universitetsforlaget/Norges forskningsråd 7. Trondsen T, T Matthiasson, JA Young (2006): Towards a market-oriented management model for straddling fish stocks. Marine Policy, Vol. 30 pp 199-206 8. Trondsen T (2005): Key Success Factors for performance of the Chinese international fish value chain -a cooperative research project. In Lindkvist KB, Z Wang, GH Hansen, H Haastad (eds) 2005: The Chinese seafood Industry: Structural Changes and opportunities for Norwegians. SNF Report 20/05. Bergen 9. K Helstad, J.A. Young, T. Vassdal, T. Trondsen (2005): Price links in a remote region: the case of auction and direct sales of fresh and frozen fish in North-Norway (1997-2003). Marine Resource Economics Vol 20, pp 305-322 10. Grunert KG., L. Fruensgaard Jeppesen, K. Risom Jespersen, AM. Sonne K.Hansen, JA. Young, T. Trondsen (2005): Market orientation of value chains: A conceptual framework based on four case studies from the food industry. European Journal of Marketing, Vol.39 No 5/6,2005 11. Trondsen T (2004): Toward Market Orientation: The role of auctioning individual seasonal quotas (ISQ). Marine Policy Vol. 28 pp 375-382 12. Trondsen T, T Braaten, E Lund and AE Eggen (2004): Consumption of seafood?The influence from overweight and health beliefs. Food Quality and Preference, Vol. 15, pp 361-364 13. Trondsen T, T Braaten,; E Lund and AE Eggen (2004): Health and seafood consumption among women 45-69 years. A Norwegian Consumption Study. Food Quality and Preference Vol. 15, Issue 2 , March, pp117-128 14. Trondsen T, J. Scholderer, E Lund and AE Eggen (2003): Perceived barriers to Consumption of fish among Norwegian Women. Appetite, Vol. 41, Issue 3 , Dec. pp 301-314 15. Trondsen T, K Helstad and J Young (2003): Market-oriented regional fisheries management? An analysis of four fish regions in the North Atlantic. Ocean & Coastal Management, Vol. 46, Issues 9-10 , pp 917-941 16. Grunert K.G., L. Fruensgaard Jeppesen, K. Risom, AM. Sonne, K. Hansen, T. Trondsen (2002): Market orientation at industry and value chain levels: Concepts, determinants and consequences. Journal of Customer Behaviour, Vol. 1, No. 2: pp 167-194 17. Trondsen T (2001): Fisheries Management and Market Oriented Value adding (MOVA). Marine Resource Economics Vol. 16 No. 1.
2. Trondsen (1994b): Product marketing strategies and performance in the European market for salted cod. Proceedings of the seventh Conference of the International Institute of Fisheries Economics and Trade Vol 3 p 97-117 Taiwan. 3. Trondsen T (1997): Marketing potential and barriers for fresh packed fish. A survey of buyer perception in UK and French seafood distribution. Journal of Food Products Marketing Vol. 4 (2) 1997, pp79-99 4. Trondsen T (1997): Value-added fresh seafood. Barriers to growth. Journal of International Food & Agribusiness Marketing Vol. 8 (4) 1997, pp 55-78. 5. Trondsen T (1997): Trawling blue whiting for surimi: A study of catch variations in low season. Fisheries Research 32 (1997) 201-212. 6. Trondsen T (1998): Blue whiting surimi: New perspectives on market value. Fisheries Research 34 (1998) 1-15. 7. Arnarson I., Trondsen T. (1998): Value Adding in the First Hand Sales of Fish. A Comparison between Contract-, and Auction Market Prices. A Descriptive Analysis of the Icelandic Case. In Eide and Vassdal (eds) Proceedings to the International Institute for Fisheries Economics and Trade, the 9th world conference in Tromsø, Norway, Vol 1, pp 819-826 8. Trondsen T, Johnston R.S, (1998): Market Orientation and Raw Material Control. Journal of Market Focused Management 3, 193-210 9. Trondsen T (1999): Market Orientation in Fisheries Management. Catching the market value by seasonal quota auctions (SQA). Proceedings. Institutions and governance systems in European Fisheries Vigo, Spain 28-30 October 1999. 10. Myrland Ø., Trondsen T., Johnston R.S., Lund E. (2000): Determinants of Seafood Consumption in Norway: Lifestyle, revealed preferences, and barriers to consumption Food Quality and Preferences Vol 11 Issue 3 page: 169-188
Trondsen T. 2012. Value chains, business conventions, and market adaptation: A comparative analysis of Norwegian and Icelandic fish exports. The Canadian Geographer / Le G´eographe canadien, 56(4): 459-473


Created: 2000-05-29 Last Updated: 2015-05-15 by Torbjorn TRONDSEN